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(Find Promo Codes for Eloqua)
Eloqua: Eloqua turns customer acquisition into a measurable and repeatable automated process.
In survey after survey, marketing executives cite the same key challenges: making marketing accountable and visible; balancing campaign effectiveness and efficiency; driving a continuous stream of high quality sales leads; and aligning marketing and sales with corporate objectives.
Of these challenges, demand creation – the process of building market demand for a company’s products and services - frequently tops the list of marketing challenges and is often the biggest cause of friction and distrust between marketing and sales. Salespeople continually challenge marketing professionals on the quality of their leads, and marketing practitioners frequently express their disappointment when sales do not follow-up rapidly on the leads they are given.
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